AI-Powered SMS Marketing That Acquires, Converts, and Nurtures — 230,000+ Businesses, 48 Features, Expert in A2P Approval

Yes. Business text traffic in the United States runs over application to person routes, and carriers require your brand and your campaign to be registered before they will deliver reliably. EZ Texting handles this registration as part of account setup, so it is a form you complete rather than a process you manage. You can read the detail on our compliance pages.

Often yes. If you publish a landline, text-enabled landline makes that same number able to send and receive messages, so customers can text the number already on your signage and invoices. If you would rather have a separate number, you can use a registered 10-digit number, a toll-free number, or a dedicated short code.

There are four common routes and you can run all of them at once. People can text a keyword to your number, fill in an embeddable sign-up form on your website, scan a QR code, or be added from a file you upload with consent already collected. Whichever route they use, the opt-in is recorded against their contact profile.

No. EZ Texting is built for non-technical users, and every feature listed on this page is available from the web app and the mobile app. If you do want programmatic control, the SMS API and the Zapier integration are there, but neither is required to send your first campaign.

SMS, MMS, and RCS differ by what they can carry and which phones can receive them. SMS is plain text, MMS adds media, and RCS adds branding and interactivity on supported devices.

SMS reaches essentially any mobile phone, which makes it the most dependable choice for reminders, alerts, and short confirmations.

MMS attaches an image, a GIF, or a video and allows a longer message, so it suits promotions and product announcements where the visual does the work.

RCS carries verified business branding, richer media, and tappable buttons. Whether it arrives depends on the phone and carrier on the receiving end, and when RCS is unavailable the message falls back to SMS or MMS.

RCS is the upgraded texting standard that adds verified branding, richer media, and tappable buttons to an ordinary text thread. Whether a customer receives it depends on their own phone and carrier. Android has supported RCS through Google Messages for some time, and iPhone support arrived with iOS 18. If a phone cannot receive RCS, the message falls back to SMS or MMS.

Unused credits roll over into your next billing cycle rather than expiring at the end of the month. Auto-refill can also top your balance back up automatically when it runs low, so a large send does not stop halfway. Credit allowances vary by plan.

The seven most common are appointment reminders and confirmations, promotions and limited-time offers, customer service conversations, payment and donation requests, recurring notices and updates, internal messaging to staff who are not at a desk, and review or feedback requests. Most businesses start with one and add others as the list grows.

There are five practical routes: publish a keyword people can text you, embed a sign-up form on your website, print a QR code on physical materials, add a click-to-text button to your site, and bulk upload contacts you have already collected consent from. Each one records a documented opt-in against the contact profile.

AI Compose, Mass Texting, and Two-Way Texting are enough to send a real campaign and handle the replies. After those, add Keywords and Sign-Up Forms so the list grows on its own, then Scheduled Texts and Auto-Replies to stop doing things manually, then Reporting and Analytics so your second send improves on your first.